Monthly Archives: August 2008

The Arena Needs Changes

 

By Jeremy Schilling

 

(HAMDEN, Conn.)- The TD Banknorth Sports Center is a top notch venue. It is being praised far and wide, even after being open for almost two years, as one of the best college sports complexes in the Northeast. It just has one little problem: the sponsor’s name has changed.

Earlier in 2008 TD Banknorth and Commerce Bank merged, and on July 23rd, the newly formed company announced that their new name will be TD Bank, with the slogan of “America’s Most Convenient Bank.” It was going to be named TD Commerce, but that met a legal challenge, so the newly formed company decided to go a different direction.

            According to Quinnipiac Director of Athletic Communications Chuck Menke, “We remain in contact with TD Banknorth as it undergoes this re-branding and operations-combination process with Commerce Bank. At the appropriate time in this process we will make any necessary name changes in conjunction with the new TD Bank. Until then we will continue to identify and operate the facility as the TD Banknorth Sports Center.”

When you look at the Sports Center, it is overwhelming to think of everything a name change would mean. First, there is the big sign on the outside of the arena that would need to be re-done. There are also the logos on the hardwood floor of the basketball court, and logos on the boards of the ice rink. There are all the signs in the arena and around campus. It even goes farther then actual signs do. Every pamphlet, mailing, promotional item, media guide would have to be changed. If Quinnipiac Athletics chooses to make these changes, it will surely take lots of time and effort.

            And not that a sports site is in the business of giving financial advice, but if someone is reading this for the first time and would like to know how this affects their financial portfolio – well, as they say, talk to your financial advisor.

Advertisements